BIG W, the Australian discount department retailer owned by Woolworths Group, has reduced shelf prices on more than 2,000 products as it seeks to help shoppers manage “cost-of-living pressures”.

The cuts are part of BIG W’s broader pricing approach across a range of categories.

The retailer said the decreased prices cover areas such as beauty, gaming, home decor, kitchenware, skincare, toys and technology, with prices down by an average of 13.5%.

Beauty and personal care has been a key focus, with BIG W reporting an average 14% reduction across more than 1,600 items.

The retailer has also marked down selected products within its autumn/winter home decor range.

In toys, the price drops include products from brands such as Nintendo and Barbie, as well as BIG W’s Somersault range.

The retailer said customers may be able to make additional savings via promotional deals applied to the new shelf prices and through the Everyday Rewards programme at checkout.

The retailer has also rolled out updated in-store signage, including revised shelf labels and ‘Price Drop’ tickets, to make discounted items easier to spot.

BIG W chief commercial officer Christine Faulkner said: “Customers can now save on thousands of products across the store – from household staples like tissues and toothpaste, through to Barbie dolls and air fryers.

“For decades, we have been known for our incredible value, whether it is our affordable clothing offering or our best price books. By dropping shelf prices, we are expanding our commitment to the great value customers already find online and across our stores.”

Last November, Woolworths Group opened a new regional distribution centre in Western Sydney, completing its A$1.3bn ($853.7m) Moorebank Logistics Precinct.

The site also includes the group’s National Distribution Centre, with the two facilities covering 75,000m².