UK luxury retailer Burberry has posted a 5% rise in comparable retail sales for its first quarter, with the Americas and Greater China providing the strongest momentum.

Retail revenue for the 13 weeks to 27 June 2026 came in at £455m ($612.8m) on a reported basis.

On a constant currency basis, the figure was up 4%, with exchange rates adding a 1% boost. Store space reduced revenue by 1% over the quarter.

Regionally, EMEIA [Europe, the Middle East, India and Africa] was the weak spot, down 3%, a result Burberry attributed to fallout from the Middle East conflict and reduced tourist spending.

Stripping out the Middle East, the regional decline narrowed to 1%.

The Americas stood out with comparable sales up 12%, which the company put down to local demand and a wide base of new customers.

Greater China followed with growth of 9%, aided by local spending and an expanding customer base among Gen Z shoppers, notably those born approximately between 1997 and 2012.

The Asia Pacific recorded a more modest 3% rise.

Within the region, South Korea climbed 11% on the back of both domestic and tourist spending, whereas Japan slipped 2% as visitor numbers from China continued to decline.

By category, outerwear posted double-digit growth, driven by demand for heritage rainwear, lightweight jackets and seasonal lines.

Ready-to-wear items such as knitwear, polos and swimwear also saw gains, while women's handbags returned to growth after a period of decline.

Online sales advanced at a mid-teens pace during the quarter.

Burberry also confirmed it has lifted its wholesale guidance for the first half of FY27, citing what it called a positive response from trading partners.

Burberry CEO Joshua Schulman said: “For the first time in three years, we saw growth across our womenswear, menswear, accessories and childrenswear divisions, anchored by the outperformance of outerwear.

“Our strategy is working. We are attracting a broad range of luxury customers across product categories, channels and geographies, reinforcing my confidence in the opportunities ahead.”

Looking ahead, the group said it anticipates continued progress toward its financial targets for the full year, including revenue growth and margin expansion, in line with prior expectations.

It added that it remains conscious of the unpredictable geopolitical and economic backdrop and the possible effect on consumer sentiment.