Canadian performance apparel brand DUER has announced its European launch through a partnership with Hectic Europe.

In tandem with its European debut, DUER is also advancing its retail expansion plan in North America, with new stores set to open in Victoria, Portland and San Francisco.

The collaboration with Hectic Europe capitalises on the distributor's regional expertise, distribution network and warehousing solutions to facilitate scalable growth across the continent.

DUER founder Gary Lenett stated: “Ten years ago, I set out to create clothing for people who wanted the comfort and performance and versatility of athleisure, but in an entirely different form.

“Not gym wear and not traditional jeanswear, but something in between, made using natural fabrics like denim that balance both style and function. The response from customers confirmed what I believed from the start: people don’t want to wear gym clothes beyond the gym if they have a stylish alternative built to move through every part of their lives.”

Since its inception in 2015, DUER has emerged from Vancouver as a rapidly growing entity in the performance and lifestyle brand sector. The company has a network of 800 retail partners globally and an e-commerce platform.

With a presence already established in 12 countries, including the UK, Germany, France and the Nordics, DUER will provide European consumers with direct access to its top-selling products via dedicated e-commerce sites.

Lenett added: “While we see great opportunities internationally with Hectic, we are equally focused on strengthening our brand here in North America.

“This next phase of growth is about showing up where our customers already are, starting with three new stores opening across the Pacific Northwest.”

Lenett, a fourth-generation Vancouverite, has spent more than 35 years making jeans for top worldwide brands and launched four denim brands of his own.