Walmart-owned Flipkart has removed commission charges on fashion products across all price points, widening a policy that had previously applied only to items costing up to Rs1,000 ($10.47).
Under the revised scheme, the e-commerce group will not levy commission on any fashion sale.
Flipkart said the change benefits around 90,000 active sellers in the fashion segment, including micro, small and medium enterprises and direct-to-consumer brands.
Sellers will retain the additional margin freed up by the removal of commission and continue to have access to AI-enabled tools on the seller dashboard covering demand insights, trend data and catalogue management.
Flipkart said the move is designed to help sellers broaden their product ranges and invest in long-term brand development while giving customers a wider choice of fashion products, including in premium categories.
Flipkart fashion vice-president Kapil Thirani said: “By extending this seller-first initiative across the entire fashion category, we are making a long-term investment in our sellers so they can invest more confidently in innovation, assortment expansion and brand building.”
The Flipkart Group was founded in 2007 and includes Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money.
According to its website, its marketplace has more than 500 million registered users and carries upwards of 150 million product listings spanning over 80 categories.
In March, Flipkart completed the transfer of its holding structure from Singapore to India following regulatory clearance.
The move came after the National Company Law Tribunal approved the shift of the holding entity from Singapore to India in December 2025.
As part of the process, the tribunal also cleared the merger of eight Singapore-registered entities into Flipkart Internet.
Flipkart had relocated its headquarters to Singapore in 2011.
A report in May said Flipkart had put its planned initial public offering (IPO) on hold indefinitely, citing unstable market conditions and a crowded IPO pipeline in India.
