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Grace Wales Bonner becomes Hermès men’s ready-to-wear creative director 

Wales Bonner succeeds Veronique Nichanian, who has departed after four decades in the role.

shubhendu October 22 2025

French luxury house Hermès has appointed British designer Grace Wales Bonner as creative director for its men’s ready-to-wear segment. 

She succeeds Veronique Nichanian, who is departing after almost four decades in the role. 

Wales Bonner is the founder and artistic director of the Wales Bonner fashion label.

She will unveil her debut collection for the brand in January 2027. 

Hermès general artistic director Pierre-Alexis Dumas stated: “I am really pleased to welcome Grace to the Hermès artistic director family. Her take on contemporary fashion, craft and culture will contribute to shaping Hermès men’s style, melding the house’s heritage with a confident look on the now.  

“Grace’s appetite and curiosity for artistic practice strongly resonate with Hermès’ creative mindset and approach. We are at the start of an enriching mutual dialogue.”   

Wales Bonner responded: “I am deeply honoured to be entrusted with the role of creative director of Hermès men’s ready-to-wear. It is a dream realised to embark on this new chapter, following in a lineage of inspired craftspeople and designers. I wish to express my gratitude to Pierre-Alexis Dumas and Axel Dumas for the opportunity to bring my vision to this magical house.”  

In the first quarter of 2025, Hermes generated consolidated revenue of €4.13bn (then $4.70bn), a 9% growth at current exchange rates and a 7% increase at constant exchange rates compared to the same period in 2024. 

The company reported growth across all regions in which it operates. 

The Asian market, excluding Japan, saw a rise of 1% to €1.97bn, despite facing a high base for comparison from the previous year and reduced traffic in Greater China since the end of the first quarter in 2024. 

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