Indian e-commerce company Meesho has agreed to purchase Kirana Club, a community-focused B2B commerce platform, in a transaction valued at Rs2.02bn ($21.34m).
Established in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club runs a mobile-led platform through which small shopkeepers, mainly in Tier 2, Tier 3 and Tier 4 towns, as well as rural markets, can find, compare and purchase fast-moving consumer goods directly from brands.
The company says it has more than 4.1 million registered retailers on its platform.
According to a regulatory filing, Meesho’s board has cleared the acquisition of a 100% holding in Singapore-based Kirana Club Pte Ltd and its Indian arm, Retail Pulse Labs.
The deal offers a complete exit to current investors while the founders will remain in leadership roles. Kirana Club will continue to function independently within the Meesho group.
After the transaction closes, Kirana Club will operate as a wholly owned subsidiary of Meesho. Retail Pulse Labs will become a step-down subsidiary, with Meesho indirectly owning 99.59% through Kirana Club and directly holding the remaining 0.41%.
Meesho said the acquisition will be carried out in three stages, with completion scheduled on or before 31 March 2027.
Meesho chairman, managing director and CEO Vidit Aatrey said: “Kirana Club has built deep trust among small retailers through its asset-light and community-first approach. We see significant opportunities to strengthen access, transparency and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India.”
Gupta said: “Kirana Club was built on a simple belief: small retailers in Bharat deserve the same access, transparency and efficiency as modern retail. Over the last few years, we have built deep trust with kirana retailers by combining community, local insights and commerce.
"Meesho understands Bharat at scale and shares our belief in serving underserved users through technology. With this partnership, we can accelerate our mission of building India’s most trusted digital commerce network for kiranas."
