Marks & Spencer has agreed a new franchise arrangement in the Philippines with PT Mitra Adiperkasa (MAP), with the first store due to open in Glorietta by the end of 2026.
The agreement expands a relationship of more than two decades between M&S and the Indonesian lifestyle retailer, which has operated the UK retailer’s franchise business in Indonesia and Vietnam.
Under the new deal, MAP’s responsibilities will also cover the Philippines, where M&S has had a presence since 1984.
M&S International managing director Mark Lemming said: “Having played a pivotal role in driving our growth in Indonesia, MAP’s deep local expertise gives us confidence as we accelerate our growth plans in Southeast Asia.”
Earlier this year, M&S had indicated that it planned to move to a new franchise partner in the country.
Under the agreement, MAP will offer M&S fashion, home & beauty and food ranges to consumers in the Philippines by the end of the year.
The deal forms part of M&S’s strategy in Southeast Asia to bring its operations in the region under a smaller number of franchise partners, with each overseeing several markets.
MAP Fashion CEO Sameer Prasad added: “Taking over the M&S business in the Philippines marks an important milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S.”
The Philippines deal comes as M&S navigates a difficult financial period.
The retailer posted a steep decline in earnings for the year ended 28 March 2026, after a cyber incident in the first half of the year caused significant disruption across its operations.
Adjusted profit before tax fell 23.8% to £671.4m ($902.5m) while statutory profit before tax dropped by a sharper 28.8% to £364.6m.
Adjusting items totalled £292.1m, of which £131.3m was directly linked to the incident.
In addition, M&S announced in April plans to invest £2.1bn to reinforce its sourcing of British lamb and beef through two ten-year supply agreements with meat processors ABP and Dunbia.
The deals are expected to support around 3,500 M&S Select Farms while securing a long-term domestic supply of both products for its Foodhall business.
