Italian fashion retailer OVS will open its first Mumbai store, its second outlet in India after entering New Delhi in October 2025.

The Mumbai location will cover approximately 11,000ft² and showcase the company’s latest global retail format.

It will stock womenswear, menswear and childrenswear, including the core OVS range and labels such as PIOMBO, Les Copains, B.Angel, Altavia and OVS Kids.

The move follows what the company described as a “satisfactory” performance from its New Delhi store, which opened four months earlier.

OVS India managing director Sundeep Chugh said: “The response to our New Delhi launch has been highly positive and has validated our belief that Indian consumers are seeking global fashion that delivers both style and value.

“Mumbai is a natural next step for us, given its strong fashion consciousness and retail maturity. Our vision is to establish OVS as a trusted destination for the entire family, offering a distinctive Italian aesthetic at democratic price points while maintaining high standards of quality and sustainability.”

The Mumbai opening is part of OVS’s broader growth strategy in the Indian market, where it has identified the city as a priority due to its sizable consumer base and established retail environment.

OVS operates more than 2,200 stores worldwide.

The retailer said its product approach combines Italian design with accessible pricing, alongside measures focused on responsible sourcing, recyclable materials, water-efficient processes and supply-chain transparency.

OVS's global chief retail officer Carmine Di Virgilio said: “India represents an important growth market in our international strategy, and Mumbai is among the country's most influential retail destinations.

“This opening will allow us to further strengthen our global footprint while introducing consumers to a retail experience that reflects our heritage, the contemporary Italian design philosophy and commitment to responsible fashion.”