Skip to site menu Skip to page content

Prada Group revenues climb 16% to €3.04bn in first half

EBIT was €523m, compared with €607m a year earlier, and group net income declined to €327m from €386m in the first half of 2025.

Shubhendu Vimal July 31 2026

Italian luxury fashion house Prada Group posted net revenues of €3.04bn ($3.50bn) for the first half of 2026, up 16% year-on-year (YoY), with organic growth of 5%.

The group said growth accelerated to 7% organic in the second quarter, at constant currency.

Retail sales rose 12% YoY to €2.63bn, up 3% organic, compared with 10% organic growth in the first half of 2025.

In the second quarter (Q2), retail sales improved to 5% organic from 1% in the first quarter, despite what the company described as a greater impact from the Middle East conflict.

Wholesale sales increased 40% at constant currency to €299m while royalties were up 73% to €116m.

Earnings before interest and taxes (EBIT) was €523m, compared with €607m a year earlier.

Group net income declined to €327m from €386m in the first half of 2025.

By brand, Prada recorded a 3.3% YoY rise in retail sales, with growth reaching 6.3% in the second quarter.

The company said this was driven by broad-based gains across regions, particularly the Americas, Japan and Asia-Pacific, and attributed the performance to like-for-like, full-price sales.

Miu Miu posted a 2.5% YoY increase in retail sales.

Second quarter growth was 2.6%, unchanged from the first quarter, against what the group described as a steeper impact from the Middle East conflict and comparatives of 40% growth in the second quarter of 2025.

The group said trends remained strong in the Americas, Asia-Pacific and Japan, while Europe stayed soft though improving.

Versace generated net revenues of €305m in the half and “performed in line with expectations”, with focus on lifting the quality of revenue and strengthening retail execution.

Across regions, Asia-Pacific retail sales rose 15% at constant currency and 6% organic to €922m.

In Europe, retail sales increased 5% at constant currency but fell 4% organic to €752m.

The second quarter showed an improvement of negative 2% on an organic basis amid a recovery in tourist and local spending.

The Americas recorded retail sales growth of 37% at constant currency and 17% organic to €572m.

Japan retail sales rose 6% at constant currency and 2% organic to €288m.

Middle East retail sales declined 24% at constant currency and organic to €98m, as the regional conflict continued through the second quarter, though the group said local consumption remained relatively resilient.

Prada Group CEO Andrea Guerra said: “We close the first six months of the year with solid results, accelerating in the second quarter on a positive Q1.

“At Prada, the team effort resulted into a strong Q2 performance, and we will continue to work relentlessly across product, retail and communication to drive the brand towards its full potential.”

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close