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Prada’s Lorenzo Bertelli signals more deals after Versace takeover 

Bertelli will become executive chairman of Versace once the transaction closes.

Shubhendu Vimal November 20 2025

Italian luxury group Prada could consider additional acquisitions as it moves to complete its Versace purchase, as reported by Reuters, citing the brand's chief marketing officer and head of corporate social responsibility, Lorenzo Bertelli. 

The acquisition of Versace was agreed in April 2025 for $1.4bn. 

Regarding potential interest in Armani, Bertelli stated that there had been “no contacts of any kind”, though he did not rule out future consideration.  

Bertelli would not exclude the idea of acquiring Armani but emphasised that Prada’s efforts are currently concentrated on integrating Versace, a label that has faced challenges in regaining its former prominence. 

The future of Armani has drawn increased scrutiny following the death of founder Giorgio Armani in September 2025.  

His heirs are required by his will to progressively divest the fashion house or pursue a stock market listing, beginning with a 15% stake within 12 to 18 months of his death. 

Bertelli is set to become executive chairman of Versace once the transaction closes, expanding his responsibilities within the group.  

Since 2019, he has been the group marketing director, and was named as head of corporate social responsibility one year later. 

He supported the Versace acquisition, citing the brand’s global recognition and valuation, and stated that the move reflects a shared family strategy and succession planning. 

He worked closely with Prada CEO Andrea Guerra in negotiating with Capri Holdings, which sold Versace after its planned merger with Tapestry collapsed.  

Prada, controlled by Miuccia Prada and Patrizio Bertelli, continues to record solid performance, supported by Miu Miu. 

The group remains satisfied with its beauty and eyewear licences with L’Oréal and EssilorLuxottica.  

Bertelli confirmed exploratory talks had taken place with EssilorLuxottica on possible smart glasses but said that no decision has been taken. 

In October 2025, the Prada group recorded consolidated net revenues of €4.07bn ($4.72bn) for the nine months ending 30 September, reflecting a 9% year-on-year (YoY) rise at constant currency.   

The performance represented the company’s 19th consecutive quarter of growth.  

Retail sales increased 9% YoY to €3.65bn, supported by like-for-like and full-price sales.   

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