International fashion retailer Primark is expanding its presence in the northeastern US with a new store at Newport Centre, Jersey City, in the state of New Jersey, on 14 August 2025.
The new addition is the fourth Primark store in the state, ahead of the anticipated Manhattan opening in 2026.
The 35,700ft² store will offer a wide range of fashion, essentials, homeware and beauty products, providing what Primark describes as its signature combination of “style, quality, and affordability” to US shoppers.
Primark's talent acquisition team is recruiting for both full-time and part-time retail employees for the new store.
Sales associate salaries begin at a competitive hourly rate of $15.00, plus incremental raises after six and 12 months of employment.
Customers can explore Primark's Bluey-themed collection during the opening event.
The retailer operates more than 450 stores globally, employing 80,000 people across 17 countries in Europe and the US.
Its key growth markets include central and eastern Europe, France, Italy, Portugal, Spain and the US.
The brand has been strategically increasing its presence in the US market for almost ten years.
It opened its first store in the US state of Tennessee, located in the Wolfchase Galleria in Memphis, on 24 July 2025.
In April Primark reported revenues of £4.47bn ($5.99bn) in the first half (H1) of the fiscal year 2025 (FY25) - a 1% decrease on both an actual currency basis and a constant currency basis.
The retailer anticipates a lower adjusted operating profit margin for H2 FY25.
In H1, Primark experienced a 17% growth in sales within the US market.
