E-commerce technology company Rokt has partnered Fanatics to deploy an AI-powered solution across the sports retailer’s global merchandise platforms.
Fanatics will leverage Rokt’s e-commerce tech to present customers with relevant content and offers both before and after checkout.
The tools will be used across Fanatics-owned digital properties, including its main website as well as official team and league sites.
Fanatics CEO Michael Rubin stated: “Fanatics' focus remains on relentlessly enhancing the fan experience, and that includes constantly thinking of ways to make shopping with us more seamless and relevant. Rokt's technology will help us deliver on our promise to fans."
The technology is intended to provide real-time relevance during transactions, to support additional revenue generation and improve customer lifetime value.
As part of the initial rollout, Fanatics will integrate Rokt Pay+ and Rokt Thanks throughout the fan shopping experience.
Fanatics plans to expand its use of Rokt’s broader product suite, including Rokt Ads and Rokt Catalog, across other parts of its business.
The partnership will operate globally, aligning with Fanatics’ international operations and Rokt’s presence across North America, Europe and the Asia-Pacific region.
Through the agreement, Fanatics will also join the Rokt Network, which processes more than 7.5 billion transactions each year and connects hundreds of millions of shoppers.
Rokt CEO Bruce Buchanan added: “Fanatics has redefined what it means to deliver an exceptional fan experience. We're thrilled to see Fanatics returning to the Rokt network, and we believe we'll be able to help Fanatics unlock even greater relevance throughout the e-commerce journey, beginning with Rokt Thanks and Pay+.”
Fanatics operates a global sports platform spanning commerce, collectibles and betting and gaming, serving more than 100 million sports fans worldwide and working with more than 900 sports properties.
Rokt, which is headquartered in New York, provides AI-powered e-commerce technology and reported revenue growth of more than 40% to above $600m in 2024.
