US retailer Target has unveiled senior management changes under new CEO Michael Fiddelke, alongside a reaffirmation of its latest financial guidance.
Effective 15 February, the overhaul introduces new executive vice presidents reporting directly to the CEO, following recent boardroom additions.
Cara Sylvester will become chief merchandising officer after previously serving as chief guest experience officer.
Lisa Roath is set to take on the role of chief operating officer, transitioning from her position overseeing food, essentials and beauty.
At the same time, chief commercial officer Rick Gomez will exit the company and Jill Sando, who leads merchandising for apparel and accessories, home and Fun101, will retire.
Both will remain briefly to support the handover.
An external recruitment process has begun for a new chief guest experience and marketing officer.
In a statement, the company said Sylvester will “strengthen and expand Target’s authority in style and design through its merchandising capabilities, product development, assortment design and partner collaborations”, while Roath will focus on “improving speed, efficiency and execution that elevates the shopping experience”.
The retailer said the moves are designed to sharpen merchandising oversight and improve the guest experience.
It also reiterated that it expects Q4 2025 sales and full-year EPS and adjusted EPS to match its earlier guidance, repeating that outlook in the update.
On the leadership changes, Fiddelke said: “It's the start of a new chapter for Target, and we're moving quickly to take action against our priorities that will drive growth within our business. These leadership changes align the right talent and expertise with key roles, and simplify our structure so we can advance our strategy with greater speed, clarity and accountability.”
Earlier this week, the group disclosed plans to eliminate 500 positions across corporate, regional and supply chain teams as it redirects resources towards store operations and frontline staff.
The cuts were framed as part of a broader effort to bolster physical retail performance amid margin pressures and shifting customer demands.
