Online marketplace Temu has partnered with Centric Software to help sellers manage listings, inventory and orders more efficiently, as the company continues efforts to broaden its seller base in Europe.
The partnership links Temu’s marketplace with Centric Shoppingfeed’s technology platform, enabling merchants to connect with Temu while keeping product information consistent across its wider multi-channel operations.
The integration is now live for sellers using Centric Shoppingfeed.
It comes as the Chinese-owned e-commerce platform expands access to its platform to Europe-based merchants.
Centric Software said Temu has grown its local seller programme across more than 20 European markets, including Belgium, France, Germany, Italy, the Netherlands and Spain.
Temu also expects that up to 80% of its European sales will be fulfilled locally over time.
Centric Software said its solution is designed to reduce operational complexity for sellers by simplifying catalogue management and synchronising stock, reducing reliance on manual processes.
The retail technology vendor added that it provides AI-powered enterprise systems intended to support product development from concept through to commercialisation.
Centric Software CEO Fabrice Canonge said: “We are very pleased that Temu has partnered with Centric Software to enable scaling for both Temu and its sellers through smooth onboarding and automation of tasks.
“We are excited about further synergies between our two companies and are thrilled to support Temu’s continued, rapid growth trajectory.”
A Temu spokesperson said: “As more European sellers join Temu, we want to make it as easy as possible for them to manage their operations.
“Working with Centric Shoppingfeed means our sellers can connect once and keep everything in sync, which frees them up to focus on growing their business.”
Centric Software's tools are used by businesses across various sectors, including consumer electronics, food and beverage, personal care, and multi-category retail.
It also supports functions such as compliance, design, planning, replenishment, sourcing, and selling.
