Walmart Marketplace has opened a dedicated musical instrument shop, moving into the market for professional-level instruments and equipment.
The launch represents the initial stage of the marketplace’s expansion into higher-end musical equipment, with the platform offering both new and resold items.
The online shop features a selected range of products from established global manufacturers, including Fender, Roland, and Boss.
Product categories available through the storefront include amplifiers, drum accessories, gig bags, guitars, pedals, and strings.
The range is intended to serve a broad customer base, from beginners and students to professional musicians.
Walmart Marketplace and Walmart fulfilment services senior vice-president Manish Joneja said: “We’re thrilled to bring some of the world’s most legendary music brands to Walmart Marketplace, giving customers access to the equipment they love from the names they respect.
"This launch represents a major milestone in expanding our Marketplace into premium categories delivering both high quality and value, backed by Walmart’s scale, reliability, and convenience.”
According to Walmart, the initiative is also designed to create additional selling opportunities for manufacturers and third-party sellers.
By operating through the marketplace, sellers can access Walmart’s customer base of around 270 million weekly shoppers, supported by its fulfilment services and brand protection standards.
In its third-quarter results, Walmart reported year-on-year revenue growth of 5.8% to $179.5bn.
The US e-commerce sales increased by approximately 28% over the same period, with growth attributed to marketplace activity and store-fulfilled channels.
Earlier this week, Walmart unveiled a broad set of executive changes spanning its US operations, international business and Sam’s Club division.
All appointments are scheduled to take effect on 1 February 2026.
The retailer’s board of directors confirmed new members to Walmart’s executive council as incoming president and CEO John Furner detailed organisational adjustments designed to support the company’s next stage of transformation.
