Wayfair recorded net revenue of $2.93bn in the first quarter of 2026, a year-on-year (YoY) increase of 7.4%, for the period ended 31 March 2026, as its active customer base returned to growth.
In the US, the online home goods retailer reported a 7.5% YoY increase in net revenue to $2.61bn.
International net revenue rose 6% to $319m, representing constant currency growth of 1.7%.
Gross profit was $880m, up from $837m, and was equivalent to 30% of total net revenue.
Net loss narrowed to $105m from $113m in the prior-year period.
Operating loss improved to $11m from $122m a year earlier.
The company said the operating loss improvement of over $110m YoY reflected continued cost discipline alongside revenue growth.
Cash, cash equivalents and short-term investments stood at $1.1bn while total liquidity was $1.5bn, including availability under the company’s revolving credit facility.
Active customers totalled 21.4 million as of 31 March 2026, up 1.4% YoY.
Last twelve months (LTM) net revenue per active customer increased 5.2% to $591.
Orders per customer, measured as LTM orders delivered divided by active customers, rose to 1.88 from 1.85 in the same quarter of 2025.
Orders delivered in the first quarter reached 9.4 million, up 3.3% YoY, while average order value increased to $312 from $301.
Repeat customers represented 79.8% of total orders delivered and placed 7.5 million orders, a 2.7% YoY increase.
Mobile devices accounted for 64.7% of total orders delivered, compared with 63.4% in the first quarter of 2025.
Wayfair’s first-quarter results showed revenue growth in both its US and international operations, narrower net and operating losses, and a return to YoY growth in active customers.
Wayfair CEO, co-founder and co-chairman Niraj Shah said: “While the home furnishings category experienced a choppy start to the year, we outperformed the market by a high single-digit spread in the first quarter, based on our estimates.
“Our scale enables us to deliver a customer experience that is difficult to replicate, supported by years of investment in our core offering, global logistics network, and technology platform. We are particularly encouraged by the pace at which our share gains are accelerating and remain excited about the opportunity ahead.”
