Alpes The Style Outlets is a new designer shopping mall being developed in Valserhône, France, by Neinver, a property investor and developer based in Spain.
The new outlet centre will be Neinver’s second in France and its 17th outlet in Europe.
The groundbreaking on the facility took place in March 2021.
In November 2025, NEINVER revealed a revised design for Alpes The Style Outlets.
Under the redesigned version, the project will incorporate sustainability measures and adjust the layout and facilities for visitors and tenant brands.
Once complete in late 2027, the outlet centre is expected to create approximately 500 direct jobs.
The development and operation of the outlet centre will provide a leisure and shopping option to the local community and contribute to the local economy and social development.
Alpes The Style Outlets location
Alpes The Style Outlets is located near the Swiss border in the Greater Geneva area. It will have a catchment area of more than six million people.
The shopping centre is situated within a 25-minute drive from Geneva and a 45-minute drive from Annecy. It has direct access to the A-40 motorway, an important transport link between France and Switzerland.
It can also be reached by a high-speed train connecting Paris and Geneva. A TGV railway station is located just five minutes away from the shopping centre.
The facility will have a mix of some of the most sought-after international brands to attract residents in the area who have high purchasing power.
The location also features several important tourist destinations and is expected to attract a large number of tourists.
Project background
The project was launched by real estate companies Bergerac Estates/RJ McKinney and Rioja Developments Group and was initially known as Bellegarde Designer Outlet.
Holder Mathias Architects, an architecture practice based in the UK, worked on the project from 2008.
Real estate and property developer MAB Development later took over the project and received building permission in May 2010.
Neinver took over the project after the dissolution of MAB and relaunched the project under the new name Alpes The Style Outlets. It obtained the necessary administrative approvals in December 2018 and bought the land to build the shopping centre from the local government, Communuate de Communes du Pays Bellegardien (CCPB) in Valserhône.
By June 2019, 40% of the shopping centre’s gross leasable area (GLA) was pre-leased.
Alpes The Style Outlets design details
Alpes The Style Outlets will have 20,400m² (219,584ft²) of GLA.
The shopping centre has been designed as an open centre concept to fully integrate into the surrounding landscape. It will be built using natural materials such as wood and stone, combined with contemporary architecture, forming a modern alpine village setting.
It will serve as a promenade destination with outdoor dining and a place for strolling with its chalet-style shops and terraces.
Under the new design unveiled in November 2025, Alpes The Style Outlets will feature a semi-underground car park with 1,350 parking spaces, which reduces the overall built area and releases more than 35,000m² of green space.
Green and photovoltaic roofs, along with solar canopies, will be installed over around half of the surface parking, which will provide on-site renewable energy and improve visitor comfort.
Retail and dining facilities
The shopping centre is expected to accommodate a mix of 95 retail and food stores featuring a combination of sought-after international brands.
Some of the brands, including Adidas, Guess and Levi’s, have agreed to open their stores at the shopping centre.
The facility will also feature six cafes and restaurants offering both local and international cuisine.
Contractors involved
SEV Architectures, an architectural services company based in France, was selected by Neinver to provide design and project monitoring services for the shopping centre.
Arcadis, an engineering company based in the Netherlands, was selected to act as the coordinator and supervisor for the project.
Lasa, an acoustic and vibration engineering services provider based in France, was selected to provide the initial acoustic measurements and 3D modelling, and to study the impact of sound on technical equipment including heating, ventilation, and air conditioning and compactors.
