Alpes The Style Outlets will have more than 90 retail outlets and restaurants. Credit: Neinver, S.A.U.
Construction on the outlet shopping centre commenced in March 2021. Neinver, S.A.U.
Alpes The Style Outlets will be the 17th shopping centre for Neinver in Europe. Credit: Neinver, S.A.U.
The shopping centre will feature a mix of international and local brands. Credit: Neinver, S.A.U.

Alpes The Style Outlets is a new designer shopping mall being developed by Neinver, a property investor and developer based in Spain.

The new outlet centre will be Neinver’s second in France and 17th outlet in Europe. Ground-breaking on the facility took place in March 2021. Once complete, the outlet centre is expected to create approximately 500 direct jobs.

The development and operation of the outlet centre will provide a leisure and shopping option to the local community and contribute to the local economy and social development.

Alpes The Style Outlets location

Alpes The Style Outlets is located near the Swiss border in the Greater Geneva area. It will have a catchment area of more than five million people.

The shopping centre is situated within a 25-minute drive from Geneva, with direct access to the A-40 motorway, an important transport link between France and Switzerland. It can also be reached by a high-speed train connecting Paris and Geneva. A TGV railway station is located just five minutes away from the shopping centre.

The facility will have a mix of some of the most sought-after international brands to attract residents in the area who have high purchasing power. The location also features a number of important tourist destinations and is expected to attract tourists.

Project background

The project was launched by real estate companies Bergerac Estates/RJ McKinney and Rioja Developments Group, and was initially known as Bellegarde Designer Outlet. Holder Mathias Architects, an architecture firm based in the UK, worked on the project from 2008. Real estate and property developer MAB Development later took over the project and received building permission in May 2010.

It obtained the necessary administrative approvals in December 2018 and bought the land to build the shopping centre from the local government, Communuate de Communes du Pays Bellegardien (CCPB), in the city of Valserhône.

By June , 40% of the shopping centre’s gross leasable area (GLA) was pre-leased.

Alpes The Style Outlets design details

Alpes The Style Outlets will have 20,400m² (219,584ft²) of gross leasable area. The shopping centre has been designed as an open centre concept to fully integrate into the surrounding landscape. It will be built using natural materials such as wood and stone, combined with contemporary architecture, forming a modern alpine village setting.

It will serve as a promenade destination with outdoor dining and a place for strolling with its chalet-style shops and terraces.

Retail and dining facilities

The shopping centre is expected to accommodate a mix of 93 stores featuring a combination of sought-after international brands. Some of the brands including Adidas, Guess and Levi’s have agreed to open their stores at the shopping centre.

The facility will also feature six cafes and restaurants offering both local and international cuisine, and is expected to have up to 1,350 parking spaces.

Contractors involved

SEV Architectures, an architectural services firm based in France, was selected by Neinver to provide design and project monitoring services for the shopping centre.

Arcadis, an engineering company based in the Netherlands, was selected to act as the coordinator and supervisor for the project.

Lasa, an acoustic and vibration engineering services provider based in France, was selected to provide the initial acoustic measurements and 3D modelling, and to study the impact of sound on technical equipment including heating, ventilation, and air conditioning (HVAC) and compactors.