The Boardwalk Mall is a new shopping centre being constructed within the Boardwalk precinct in Port Elizabeth, South Africa.

The development is being implemented by property developer Flanagan & Gerard Group and real estate investor Moolman Group in partnership with Emfuleni Resorts, a subsidiary of South African hotels, gaming and entertainment group Sun International. In June 2019, the three companies signed an agreement to extend and upgrade the retail area at the Boardwalk Casino and Entertainment World in the Boardwalk precinct.

The mall is a part of the 17ha redevelopment of the Boardwalk precinct. Flanagan & Gerard Group acquired two-thirds of the mall’s development site in April 2022. Emfuleni Resorts holds the remaining one-third of the property.

The new shopping mall is being developed in two phases with an investment of R500m ($36.2m). Construction of the Boardwalk mall commenced in May 2021. The first phase of development is expected to be completed and launched in December 2021. The official opening of the mall is scheduled for September 2022 which will mark the completion of the second phase.

The project is expected to generate up to 2,000 jobs during the construction phase and create 1,500 permanent positions, upon completion. The development is procuring goods and services worth R290m ($21m), thereby contributing to the local economy.

Boardwalk Mall location

The Boardwalk Mall will be located in the Boardwalk precinct of Port Elizabeth in the municipality of Nelson Mandela Bay in South Africa. It is being developed as an extension to the Boardwalk Casino and Entertainment World’s retail area within the precinct.

The precinct is accessible via a network of roads including Marine Drive, Strandfontein Road, 2nd Avenue, and La Roche Drive. It has four entry and exit points, two on Marine Drive and two on 2nd Avenue.

Boardwalk Mall development details

The Boardwalk Mall will feature a mix of retail outlets, which includes two supermarkets, a speciality food store and two pharmacies. It will also house two or more major banks, restaurants, fast food units, coffee shops, health and beauty, electronics, home and decor, gifting, sports and speciality shops, everyday services and essential fashion stores.

The development will also involve the construction of the Sun Park Square, which will be integrated with the Boardwalk mall and used to host major events.

Furthermore, works will include upgrading the surrounding roads with an investment of R11m ($750,640). The Second Avenue road will be widened into four lanes, and new entrances to Boardwalk Mall will be built from Marine Drive and Second Avenue.

Boardwalk precinct details

The Boardwalk precinct at Port Elizabeth currently features approximately 11,800m² of existing retail space, a five-screen Nu Metro cinema complex, a 6,000m² Boardwalk Casino, 140-key five-star Boardwalk Hotel, and an international convention centre. The Boardwalk Mall will increase retail space within the precinct to 26,000m², upon completion.

The Boardwalk Casino and Entertainment World in Port Elizabeth offers premier luxury hotel accommodation while also serving as a unique entertainment, dining and conference venue with the only licensed casino in Port Elizabeth.

Dining options include Prive Bar, Kiplings Brasserie, The Bayside Pantry, Tshawe Bar, and Sun Café.

Retail offerings at the Boardwalk Mall

The Boardwalk mall will include a mix of big and small brands, with up to 80 retail stores.

The retailers that will occupy space at the new mall include Pick n Pay and Pick n Pay Liquor, Woolworths, Checkers and Checkers Liquorshop, Clicks and Dis-Chem.

The shopping centre will also house Ackermans, Debonairs, The Magic Company, Fishaways, Steers, Wimpy, Pick n Pay Clothing, Spur and the Crazy Store.

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