The Montgomery Promenade is a modern, open-air shopping centre being built in Montgomery Township, New Jersey. Credit: zhu difeng/
The Montgomery Promenade is scheduled for opening in the first quarter of 2025. Credit: Ken Wolter/
The building design incorporates an outdoor alpine-style architecture. Credit: Ken Wolter/

The Montgomery Promenade is a modern retail, dining and entertainment centre being built near Princeton in New Jersey, US, by real estate development company SJC Ventures.

Madison Marquette, a real estate investment company and developer based in the US, planned the project and submitted the plans in 2005. The project was later handed over to SJC Ventures.

The Montgomery Township Planning Board approved the development of the project in January 2018. The ground-breaking ceremony for the project was held in September 2023, with an anticipated opening in the first quarter of 2025.


Montgomery Promenade will be located on a 54-acre site at the intersection of two main highways: Route 206 north/south and Route 518 east/west, in Montgomery Township, New Jersey.

The site is also in proximity to Princeton Junction, served by NJ Transit, a state-owned public transportation system, and the Princeton Airport.

Montgomery Promenade project details

The Montgomery Promenade is an open-air shopping centre,which will undergo phased development, including the construction of 281,829ft² of commercial space and the development of 34 single-family residential dwellings to provide a buffer between the existing homes on Route 518 and the shopping centre.

Phase one of the project will include retail buildings with major tenants occupying an area of 43,448ft²and restaurants and shops occupying 123,756ft².

The centre will encompass outdoor dining options, a modern movie theatre, banking services and a daycare facility. It will also feature 1,499 parking spaces.

Montgomery Promenade architecture details

 The architectural layout of the centre includes an acre of green outdoor community space for public events, 95,000ft² of shopping area, 60,000ft² of entertainment space and 30,000ft² for dining.

Designed to enhance regional appeal, the shopping centre will incorporate numerous features of the Town Centre. The features include a landscaped tree-lined Main Street boulevard running through the centre of the project, outdoor dining spaces, green areas and activation zones.

The building design introduces a modern interpretation of outdoor alpine-style architecture. Throughout the site, nodes of relaxation and activity areas complement both the buildings and pedestrian circulation paths. The main one-acre courtyard will serve as a focal point, dynamically transforming itself daily based on the scheduled events and activities.

Additional loop roads development

 The developer will construct new loop roads aimed at easing traffic congestion at the intersection of Route 518/206. Plans are underway for the development of additional loop roads at the intersection of Route 206 and County Route 518 near Rocky Hill.

Two loop roads have been built to alleviate traffic congestion along Route 206 near the Princeton border. The roads are part of a comprehensive, multi-year plan by the township to mitigate congestion at key intersections of Route 206 within the commercial corridor stretching from Route 518 to Cherry Valley Road. The Township has secured state grants to help cover construction costs and has collaborated with Princeton Township on one of the roads. The township has adopted a regional planning approach to address traffic relief systematically.

Montgomery Promenade tenants

Anchored by a store of Whole Foods Market, a supermarket chain based in the US, the shopping centre will feature retail establishments such as Ulta Beauty, More than Q and Spavia, and restaurants such as The Robinson Ale House, Iron Whale and the Turning Point Restaurant.

Broome + Greene, a furniture, lighting, and decor company based in the US, confirmed that it will be one of the key tenants in Montgomery Promenade in June 2019. It will occupy an approximately 9,000ft² storefront opposite the Whole Foods store.

Other retailers include LL Bean, Norman’s Hallmark, Dor L Dor, the European Wax Center and Panera.

Contractors involved

Bohler Engineering, a land development consultancy and technical design company based in the US, was involved in the planning of the Montgomery Promenade.

MMA Architects, an architecture firm based in the US, has played a crucial role in the planning and design of Montgomery Promenade, ensuring that the development is both functional and aesthetically pleasing.

March Construction, a construction management company based in the US, is involved in the project planning and execution.