Tbilisi Outlet Village is a designer outlet shopping centre being developed in Tbilisi, Georgia. It is the first outlet project in the country.
Georgian Outlets and Resort Group (GORG), a company established by a group of entrepreneurs, is developing the project in partnership with The Outlet Resource Group (TORG), a real estate firm. TORG is responsible for the development, leasing and future management of the retail centre.
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The ground-breaking ceremony of the Tbilisi Outlet Village was held in September 2021. The project will be built in two phases, with the first to be completed in 2024. Phase two is scheduled to be completed within three years of the opening of phase one.
The first phase of the Tbilisi Outlet Village is expected to generate 2,000 jobs and to attract more than seven million visitors.
The project was awarded the Retail Project of the Future at the CEE Investment Awards in Warsaw in 2021.
Location
Tbilisi Outlet Village is 30 minutes away from the south-east of Tbilisi. It is being developed next to the new E60 motorway, which will link Georgia, Azerbaijan and Armenia.
The retail shopping centre lies at a strategic location close to the Tbilisi international airport and five minutes from a new subway station that connects to Rustavi and Tbilisi.
The location has a strong catchment area containing Tbilisi’s 1.4 million residents and is also expected to attract customers from Azerbaijan, Turkey and Armenia.
Tbilisi Outlet Village details
The Tbilisi Outlet Village will have a 20,000m2 gross leasable area (GLA) and will contain 110 select retailers.
The first phase of the project will have a GLA of 12,500m2 and contain 70 retail units. Two-thirds of the space has been leased before the opening. Phase two will have a GLA of 7,500m2 and will include 40 retail units.
The average size of the retail units will be 180m2, but key tenants can combine the units into flagship stores. The retail outlet will also include 2,000 parking spaces.
The shopping centre will feature top international brands, premium retailers and Georgian brands in fashion, lifestyle and leisure. These will include Armani, Chanel, Dior, Gucci, Dolce & Gabbana, Elisabetta Franchi, Elena Miro, Iceberg, American Vintage, Liu Jo, Canali, Baldessarini, Brioni, Boggi and Corneliani.
The centre will also feature sports brands such as Adidas, Nike and Puma, along with New Balance, Kappa, Levi’s, Diesel, Wrangler, Mavi and Calvin Klein Jeans.
Design of Tbilisi Outlet Village
The design of Tbilisi Outlet Village is inspired by the city of Tbilisi’s traditional facades, courtyards and urban passages.
The retail centre will have an open street concept, heritage facades and contemporary design. It will feature urban elements such as entrance courtyards, village streets, a main plaza and Rambla-style promenades – wide alleys lined with trees that will provide shade and shelter to shoppers.
Four entrances will lead into the village to ensure optimum pedestrian circulation. These entrance courtyards will welcome visitors and guide them toward the retail shops.
The village streets are pedestrian walkways that draw visitors into the village and resemble the cobbled streets in Tbilisi’s old town. The main plaza in the central square of the village will feature seating areas for visitors to rest and plan their shopping.
The retail centre will also feature a reception area, visitor lounge, tourist and travel office, coach parking and a shuttle service to Tbilisi.
Partners involved
Domus, a construction company based in Georgia, is responsible for the construction of Tbilisi Outlet Village. It is funding the project with support from TBC Bank, a leading bank in Georgia.
L35 Architects, an architecture firm, is responsible for the master planning, conceptualisation and architecture of the project.
