Retailing in airports will emerge as a bright spot for retailers amid tough market conditions, according to a report by GlobalData.

Titled ‘Global Airport Retailing 2016-2021’, the report forecasts retail spending in airports to increase from $38bn last year to $49bn by 2021.

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Growth in number of air travellers and increased security measures have resulted in a captive audience looking for ways to pass the time and shop. This audience reportedly accounts for 83% of all spending in airports.

The spending increase has subsequently led to the development of retail space at airports, which are willing to spend on creating a relaxing retail experience for travellers, states Maureen Hinton, Group Research Director at GlobalData Retail. The Changi Airport in Singapore, for example, includes a spa and entertainment avenues similar to a shopping centre.

"The spending increase has subsequently led to the development of retail space at airports, which are willing to spend on creating a relaxing retail experience for travellers."

Airports in Asia-Pacific recorded the highest retail spending of $14.8bn last year, while Europe ranks second with $10.7bn. The Brexit decision by the UK played a major role in attracting tourists, who took advantage of the low value of the pound.

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The airport retailing trend is also gaining popularity in the US, which offered a poor shopping experience in the past. The country’s airports are investing in developing new retail spaces and providing offers.

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President Trump’s decision to impose curbs on immigration, however, is affecting the market with regular travellers thinking twice before visiting the country, the report adds.