Scandinavian lifestyle trends are expected to drive sales in the UK bedroom textiles market to grow at a compound annual growth rate (CAGR) of 12.5% by 2022, according to a report by GlobalData.
Titled ‘Bedroom Textiles, 2017’, the report details the factors influencing shoppers to purchase new bedroom textiles.
The report forecasts that approximately 80% of the purchases made will be to replace existing textiles, while 58% of purchases will be to achieve a new look. Retailers are taking advantage of these trends by launching campaigns that suggest replacing bedroom textiles are essential for maintaining healthy and hygienic sleeping habits.
According to the report, more than one third of shoppers have expressed their inability to get a good night’s sleep. By highlighting the fact that new bedding can improve comfort and quality of sleep, retailers can influence the purchase decisions of shoppers, opines GlobalData retail analyst Sarah Johns.
The report also states that retailers should focus on the increasing demand for fashion-oriented textiles. Scandinavian lifestyle trends such as Hygge, which is a minimalistic way of living, was a key factor in influencing the look of bedroom textiles last year.
In addition, the Lagom lifestyle trend, which means ‘just the right amount’, has emerged. Retailers should keep a look out for such trends to stay relevant in the market, Johns says.
Communicating the superior quality of their products through visual social media accounts such as Pinterest is another way to stay on top of current home trends and reach the target audience, the report adds.