Asda unveils new brand identity to stand out in UK grocery market
UK grocery retailer Asda is introducing its new brand identity through its 2024 campaign, ‘Serious About Summer’. The fully integrated…
Retail branding
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Retail media ad revenue to eclipse TV by 2028
GroupM, the world's largest media buyer, has forecasted that advertising revenue from retailer-owned e-commerce sites, known as retail media, will…
