Retail media

Grocers advised to focus on retail media for revenue gains

Insights firm Incisiv and digital commerce and fulfilment solutions provider Wynshop have revealed findings from a survey focused on digital…

Retailers gear up for 2024 Super Bowl advertising

The annual league championship game of the National Football League (NFL) of the United States, known as the Super Bowl,…

Retail media ad revenue to eclipse TV by 2028

GroupM, the world's largest media buyer, has forecasted that advertising revenue from retailer-owned e-commerce sites, known as retail media, will…