Lowe’s revamps media network, offering broader omnichannel ad solutions
Home improvement giant Lowe's Companies is bolstering its advertising capabilities with a significant upgrade to its media network. This move…
Retail media
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Sam’s Club introduces in-app display ads to boost member engagement
Sam’s Club - of Walmart - is expanding its digital advertising platform with the launch of display ads within its…
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How AI is transforming the retail marketing industry
The advancements we’ve seen in artificial intelligence (AI) in the last 18 months alone have already made the technology integral…
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Saks debuts media network to connect brands with luxury consumers
North American luxury ecommerce platform Saks has launched its media network with the aim of helping brands reach the Saks…
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Foodpanda and The Trade Desk partner on retail media solutions
Food and grocery delivery network foodpanda and advertising technology provider The Trade Desk (TTD) have joined together to offer retail…
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Grocers advised to focus on retail media for revenue gains
Insights firm Incisiv and digital commerce and fulfilment solutions provider Wynshop have revealed findings from a survey focused on digital…
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Retailers gear up for 2024 Super Bowl advertising
The annual league championship game of the National Football League (NFL) of the United States, known as the Super Bowl,…
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Retail media ad revenue to eclipse TV by 2028
GroupM, the world's largest media buyer, has forecasted that advertising revenue from retailer-owned e-commerce sites, known as retail media, will…
