Insights into brand partnerships with PepsiCo’s Mark Kirkham
The summer of 2024 has been dominated by a packed sporting calendar, offering ample opportunity for retailers to advertise to…
sports retail
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Asda looks to score with football fans ahead of Euros 2024 final
As England reaches the final in the UEFA European Football Championship on 14 July 2024, Asda has called extra time…
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JD Sports muscles up in US market with $1.1bn acquisition of Hibbett
British sportswear giant JD Sports is making a major push into the US market with a $1.1bn acquisition of American…
