Symptomatic of widening inequality, high income consumers are far more likely to perceive their incomes as increasing compared to low income consumers according to GlobalData’s Q3 2016 Survey.

This is most prevalent in North America where 20% of low income survey respondents agree that their incomes are increasing compared to 73% of high income survey respondents.

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This is concerning for FMCG brands. If economic gains increasingly go to an already affluent class, rather than to the disadvantaged or middle classes, then producers of FMCGs cannot expect economic growth to correspond with increased consumption by the masses.

For more strategic insight into retail trends, take a look at GlobalData's latest reports.