British multinational retailer Marks & Spencer (M&S) is set to open a new clothing-only store this autumn, aiming to attract a younger demographic.
The boutique-style shop will be located at London’s Battersea Power Station, a recently revitalised shopping destination, reported The Telegraph.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
This initiative marks a strategic shift for M&S, seeking to capitalise on the recent surge in fashion sales.
The store will offer a curated selection of women’s and menswear, as well as beauty products, and is part of a plan to establish more clothing-only locations across the country if the concept proves successful.
M&S chief executive Stuart Machin highlighted the new store as a venue to “showcase the best of M&S clothing and beauty at outstanding value.”
The upcoming Marks & Spencer stores, which will adopt a new, smaller format, are set to open this autumn.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThese boutique-style shops will differ from the traditional M&S stores by being more compact and providing personalised styling advice.
The new store format will be named Marks & Spencer.
The decision to launch these stores follows a significant increase in the retailer’s clothing business sales, particularly among younger customers who have shown a keen interest in M&S’s lingerie and key wardrobe pieces like cashmere jumpers.
Since 1987, M&S has operated food-only stores, known for products like the viral Colin the Caterpillar cake and Percy Pigs sweets.
However, the company has also managed clothing-only stores in locations where building regulations have restricted food sales.
Last month, M&S reopened its Liverpool Street station mezzanine store in central London.
