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All articles by Alejandro Gonzalez

  1. At-home hair colour personalisation: is this the end of trips to the salon?

    As a trend originated by luxury brands to offer their customers a bespoke service, hair colour personalisation is moving out…
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    16 May
  2. As Kraft Heinz puts baby food brand up for sale, who are Plasmon’s potential buyers?

    Despite efforts to boost sales, the €620 million (£535 million) Italian baby food sector is set on a declining course,…
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    15 May
  3. boohooMAN’s overtly trend-led image is restricting its wider appeal

    Online menswear retailer boohooMAN is known for its fashion-forward and daring styles. However, with so much focus on its trend-led…
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    9 May
  4. A hard Brexit would hinder UK online retailers from competing on an international stage

    As Brexit uncertainty looms over UK businesses, multi-channel retailers and online pureplays must prepare for all negotiation eventualities and prospective…
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    9 May
  5. Debenhams’ store closures may spell gain for Marks & Spencer

    Struggling department store chain Debenhams’ announcement that it is proposing to close 22 of its 166 stores in 2020, with…
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    7 May
  6. Flexitarianism could help battle obesity and reduce greenhouse emissions

    Flexitarians are described as consumers who eat meat less frequently but don’t reject it entirely. This trend is changing consumer…
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    1 May
  7. Consumers seek out environmentally friendly household cleaning and laundry products

    Consumers’ purchase decisions are influenced by different factors, such as how the product impacts their health and wellbeing, or how…
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    1 May
  8. Brands must position towards younger demographics to optimise online sales

    82% of global consumers claim to own a smartphone and use it daily, according to GlobalData’s 2018 Q4 Global Consumer…
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    1 May
  9. Joke products become reality as brands cater to novelty-seeking consumers

    Fake April Fools’ products have led to genuine product launches this year due to mounting demand from customers, demonstrating that…
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    30 Apr
  10. Three ways retailers can drive spend using emerging occasions

    Occasions such as International Women’s Day and Fair Trade Day (May 13) are unlikely to ever reach the same share…
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    29 Apr

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