John Lewis has been a trailblazer in rejecting gender binarism, and entered the spotlight this month for introducing labels across its childrenswear that read ‘girls and boys’ or vice versa. While the promotion of gender neutrality is a positive societal development, John Lewis’s new labels, with dresses marked as suitable for girls and boys, may alienate parents who feel this encourages androgynous dressing in children.
Retailers such as John Lewis and Debenhams missed out on the initial demand for back to school uniform by starting promotions too late in the season. New research from GlobalData has found that the most popular period for buying school uniform is at the end of the school term, when back to school items are front of mind for shoppers.
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