Misinformation – Technology Trends
Online misinformation, in its most successful forms, can impact its audience in different ways. Malicious actors bent on influencing public…
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Strategic Intelligence
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Retailers must prioritise consumer privacy as demand for personalised retail grows
The personalisation of retailers marketing communications can easily breach consumer privacy, so it is of utmost importance that retailers deliver…
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VR and AR in Consumer Goods: Consumer Trends
The consumer goods industry is saturated by the variety of items present on the supermarket shelves. Competition is fierce among…
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VR and AR in Consumer Goods: Regulatory Trends
Virtual reality (VR) remains unregulated, but standard fair use policies, copyright acts, trademark acts, and anti-dilution acts are being applied…
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VR and AR in Consumer Goods: Macroeconomic Trends
Fast-moving consumer goods (FMCG) companies, retailers, and foodservice outlets have mostly been using augmented reality (AR) and virtual reality (VR)…
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Social media in consumer goods: Regulatory trends
Social media’s ability to engage and connect with consumers can also mean that ill-judged online campaigns can just as quickly…
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VR and AR in Consumer Goods: Technology Trends
Augmented reality (AR) and virtual reality (VR) technologies have the ability to transform numerous industries, including fast-moving consumer goods (FMCG),…
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Social Media in Consumer Goods: Macroeconomic Trends
The worldwide popularity of social media has changed how consumers think about, and shop for, products, creating new opportunities for…
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Artificial Intelligence: Timeline
The progress of artificial intelligence (AI) has been far from linear. There have been two significant periods of reduced funding…
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Artificial Intelligence: Regulatory Trends
The potential positive economic effects of artificial intelligence (AI) have been well-documented, with several high-profile studies highlighting its impact on…