All articles by Sarah Williams
Sarah Williams
Advanced analytics and predicting market trends in FMCG
Knowing which way the wind is blowing – and which way it will blow in the future – is the kind of crystal ball information most companies crave. As one editor in the publishing industry put it, “Editors don’t know which book is going to be the next Harry Potter. If we did, we’d be rich enough to quit!”
How smart predictive analytics is shaping product development
With the market being so fast-paced, how can marketing and product development teams best use data collection and analysis tools?