Using research from GlobalData’s Influencer platform, Retail Insight Network has named ten of the influencers in retail fashion on Twitter during Q1 2021.
Biggest influencers retail fashion: The top ten in Q1 2021
1. Neil Saunders (@NeilRetail)
Neil Saunders is the managing director at GlobalData Retail, a retail research and consulting firm that is part of GlobalData, a data and analytics company. He is a retail analyst who works with retailers and analyses various facets of the retail industry including consumer behaviour, market forecasts and competitive strategies.
Saunders is also an advisory board member and part of the faculty of business law at the University of Southampton in the UK. He collaborates with individual clients and discusses about retail at conferences and with various media platforms.
Twitter followers: 22,386
GlobalData influencer score: 62
🇬🇧 Clothes buying goes out of fashion as clothing retailers record a 50 per cent slump in sales volumes https://t.co/mYAKYhPRWK
— Neil Saunders (@NeilRetail) March 27, 2021
2. Fashion for Good (@FashionforGood)
Fashion for Good is an innovation platform that endeavours to make fashion acceptable among people and helps them adopt good fashion practices. The platform offers practical fashion ideas and encourages innovation through its innovation hub located in Amsterdam, Netherlands by providing funding, roadmaps and promoting collaboration with various sectors.
Fashion for Good is reinventing the way fashion is conceived, designed, adopted and reused to ensure the co-existence of the people, companies and the planet.
Twitter followers: 18,577
GlobalData influencer score: 55
A new clothes swapping department store is to be trialled in New York next month, as it looks to shed the negative stigma surrounding pre-owned apparel and encourage more sustainable consumer behaviours.
— Fashion for Good (@FashionforGood) March 30, 2021
3. Stella McCartney (@StellaMcCartney)
Stella McCartney is a fashion designer with a sustainable luxury fashion brand under her own name. Her design collections are sold in more than 75 countries through specialty shops and department stores apart from 51 freestanding stores in the US, UK, Japan, Italy, France and China.
McCartney’s fashion collections range from readymade wear for men, women and kids apart from eyewear and accessories. She previously worked as the creative director of Chole, a French luxury fashion house.
Twitter followers: 996,707
GlobalData influencer score: 55
We have launched the world’s first garments innovated from Mylo™️ vegan mushroom leather – certified bio based instead of petroleum based. While not for sale, these pieces embody the next-gen material's potential.
— Stella McCartney (@StellaMcCartney) March 19, 2021
4. Vanessa Friedman (@VVFriedman)
Vanessa Friedman is the fashion director and chief fashion critic at The New York Times International Edition (INYT), a print supplement to The New York Times, a daily newspaper based in New York City. She is renowned for her practical approach to the industry and her insightful writings on the socio-political implications of fashion in the societal framework.
Friedman previously worked in the role of fashion editor at the Financial Times, a daily newspaper based in the UK and as the fashion features director for InStyle UK, a monthly magazine covering celebrities and their style. She has also contributed to various publications including American Vogue, Vanity Fair and the New Yorker.
Twitter followers: 164,287
GlobalData influencer score: 51
"We may not be able to travel physically, but fashion can still take us all sorts of places we never thought we’d go. That’s an enormous vicarious pleasure" – final reviews of @LouisVuitton, @Chanel, @Dior, @MiuMiu and @Balmain – https://t.co/0hkutoVd50
— Vanessa Friedman (@VVFriedman) March 11, 2021
5. Nina Garcia (@ninagarcia)
Nina Garcia is the editor in chief at ELLE, a global lifestyle magazine and a judge at ‘Project Runway’, a fashion programme which airs on Bravo TV. She is a world-renowned fashion expert with over two decades of experience working with leading magazines.
Garcia is also a style expert on TV programmes like Good Morning American, Today and The View. She was won several awards including the Fashion Group International’s Oracle Award and the Hispanic Federation’s Individual Achievement Award.
Twitter followers: 3,165,433
GlobalData influencer score: 50
The United States Vs. Billie Holiday Costumes Honor History With Contemporary Prada.
Costume designer Paolo Nieddu delved into the Prada archives to recreate—and reimagine—some of the iconic singer’s most memorable looks. https://t.co/tJ5UVlOKEZ
— Nina Garcia (@ninagarcia) March 3, 2021
6. Elizabeth Paton (@LizziePaton)
Elizabeth Paton is an international styles correspondent at The New York Times. Her work involves reporting and writing on Europe’s fashion and luxury industry, interviewing CEOs and designers and coverage of luxury news for the newspaper’s Business Day section.
Paton previously worked as a fashion and luxury correspondent at the Financial Times and as the assistant online editor for the Sunday Times Style magazine, a magazine supplement to the UK-based newspaper, The Sunday Times. She also regularly speaks and moderates at panels organised for the fashion and luxury industry worldwide.
Twitter followers: 14,246
GlobalData influencer score: 47
Interesting. With Fenty, @rihanna was the first black woman in charge of a major luxury fashion house in Paris as part of her partnership with @LVMH. WWD now reporting that the brand is being put on ice (after endless rumors of lukewarm sales).https://t.co/HeCEoRdywc
— Elizabeth Paton (@LizziePaton) February 10, 2021
7. Valerie Wyndham (@SoCalValerie)
Valerie Wyndham is a television presenter at the GAW TV, a women-centric lifestyle show on YouTube. She is a professional model, host, wrestler and actor, with more than 16 years of experience across these areas.
Wyndham is a commentator for World of Sport (WOS) Wrestling, a TV series aired on ITV. She is also the founder of her fashion blog ‘The Art of Overdressing’, where she writes on fashion and styling. She partners with different fashion brands and has covered numerous fashion related events.
Twitter followers: 159,003
GlobalData influencer score: 43
In LOVE with my gothic glam cape from @TheVampiresWife collab with @hmunitedkingdom! I wore it proudly on last weeks #SundaySplash episode! Tonight @aashionista and I are back with a NEW episode right here on IG live at 3pm EST/8pm GMT. @hm #fashion #style #fblogger #fblog pic.twitter.com/264bSc4Uc6
— $oCalVal 💙 (@SoCalValerie) March 7, 2021
8. Christina Binkley (@BinkleyOnStyle)
Christina Binkley is a reporter at The Wall Street Journal, a business focused international newspaper, and editor-at-large for Conde Nast’s Vogue Business, an online publication focused on the fashion industry. She is a journalist and commentator on the culture industry and contributes articles to various publications including The New Yorker, Robb Report, ELLE, Washington Post Magazine and WSJ Magazine.
She has covered articles on fashion, gambling, and other topics apart from critiquing fashion runways across New York and Paris. She is also the author of the New York Times bestseller ‘Winner Takes All’.
Twitter followers: 30,390
GlobalData influencer score: 43
Big day for American fashion, and American designers in particular. From Ralph Lauren dressing President Biden to Christopher John Rogers dressing VP Harris, this whole administration is taking part in using fashion to speak about our present and future.
— Christina Binkley (@BinkleyOnStyle) January 20, 2021
9. Andrey Golub (@aVg)
Andrey Golub is the general manager and head of artificial intelligence (AI) and research and development (R&D) at ICOL Group, an international group of companies specialising in robotics, automation and logistics. He is also the co-founder and CEO of ELSE Group, a virtual retail, 3D commerce and design automation firm.
Golub is a deeptech and fashiontech entrepreneur with extensive experience in R&D, hybrid AI and data driven design. He previously worked as a contract professor and strategy consultant, specialising in development of innovative high-tech products and services.
Twitter followers: 11,378
GlobalData influencer score: 43
— Andrey Golub (@aVg) February 23, 2021
10. Hilary Alexander (@HilaryAlexander)
Hilary Alexander is the former fashion director at the Daily Telegraph, an online newspaper covering the latest news on business, sports, lifestyle and culture. She is a trained news journalist with extensive experience in broadcast media and writing, and regularly contributes to the Daily Telegraph and other publications.
Alexander previously worked as the fashion editor at The China Mail, a tabloid newspaper in Hong Kong. She is a reputed figure in the British fashion communication circuit and has won numerous accolades including the British Fashion Journalist of the Year at the British Fashion Awards in 1998 and 2003.
Twitter followers: 259,843
GlobalData influencer score: 42
Fittings in the London atelier.
See in detail, a washed blue denim swing back cropped cocoon jacket and dress with a full flared skirt with tobacco topstitch detailing. Worn with a corset waist belt
— Alexander McQueen (@McQueen) March 6, 2021
GlobalData’s influencers identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.