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Using research from GlobalData’s Influencer platform, Retail Insight Network has named ten of the influencers in retail fashion on Twitter during Q1 2021.

Biggest influencers retail fashion: The top ten in Q1 2021

1. Neil Saunders (@NeilRetail)

Neil Saunders is the managing director at GlobalData Retail, a retail research and consulting firm that is part of GlobalData, a data and analytics company. He is a retail analyst who works with retailers and analyses various facets of the retail industry including consumer behaviour, market forecasts and competitive strategies.

Saunders is also an advisory board member and part of the faculty of business law at the University of Southampton in the UK. He collaborates with individual clients and discusses about retail at conferences and with various media platforms.

Twitter followers: 22,386

GlobalData influencer score: 62

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2. Fashion for Good (@FashionforGood)

Fashion for Good is an innovation platform that endeavours to make fashion acceptable among people and helps them adopt good fashion practices. The platform offers practical fashion ideas and encourages innovation through its innovation hub located in Amsterdam, Netherlands by providing funding, roadmaps and promoting collaboration with various sectors.

Fashion for Good is reinventing the way fashion is conceived, designed, adopted and reused to ensure the co-existence of the people, companies and the planet.

Twitter followers: 18,577

GlobalData influencer score: 55

3. Stella McCartney (@StellaMcCartney)

Stella McCartney is a fashion designer with a sustainable luxury fashion brand under her own name. Her design collections are sold in more than 75 countries through specialty shops and department stores apart from 51 freestanding stores in the US, UK, Japan, Italy, France and China.

McCartney’s fashion collections range from readymade wear for men, women and kids apart from eyewear and accessories. She previously worked as the creative director of Chole, a French luxury fashion house.

Twitter followers: 996,707

GlobalData influencer score: 55

4. Vanessa Friedman (@VVFriedman)

Vanessa Friedman is the fashion director and chief fashion critic at The New York Times International Edition (INYT), a print supplement to The New York Times, a daily newspaper based in New York City. She is renowned for her practical approach to the industry and her insightful writings on the socio-political implications of fashion in the societal framework.

Friedman previously worked in the role of fashion editor at the Financial Times, a daily newspaper based in the UK and as the fashion features director for InStyle UK, a monthly magazine covering celebrities and their style. She has also contributed to various publications including American Vogue, Vanity Fair and the New Yorker.

Twitter followers: 164,287

GlobalData influencer score: 51

5. Nina Garcia (@ninagarcia)

Nina Garcia is the editor in chief at ELLE, a global lifestyle magazine and a judge at ‘Project Runway’, a fashion programme which airs on Bravo TV. She is a world-renowned fashion expert with over two decades of experience working with leading magazines.

Garcia is also a style expert on TV programmes like Good Morning American, Today and The View. She was won several awards including the Fashion Group International’s Oracle Award and the Hispanic Federation’s Individual Achievement Award.

Twitter followers: 3,165,433

GlobalData influencer score: 50

6. Elizabeth Paton (@LizziePaton)

Elizabeth Paton is an international styles correspondent at The New York Times. Her work involves reporting and writing on Europe’s fashion and luxury industry, interviewing CEOs and designers and coverage of luxury news for the newspaper’s Business Day section.

Paton previously worked as a fashion and luxury correspondent at the Financial Times and as the assistant online editor for the Sunday Times Style magazine, a magazine supplement to the UK-based newspaper, The Sunday Times. She also regularly speaks and moderates at panels organised for the fashion and luxury industry worldwide.

Twitter followers: 14,246

GlobalData influencer score: 47

7. Valerie Wyndham (@SoCalValerie)

Valerie Wyndham is a television presenter at the GAW TV, a women-centric lifestyle show on YouTube. She is a professional model, host, wrestler and actor, with more than 16 years of experience across these areas.

Wyndham is a commentator for World of Sport (WOS) Wrestling, a TV series aired on ITV. She is also the founder of her fashion blog ‘The Art of Overdressing’, where she writes on fashion and styling. She partners with different fashion brands and has covered numerous fashion related events.

Twitter followers: 159,003

GlobalData influencer score: 43

8. Christina Binkley (@BinkleyOnStyle)

Christina Binkley is a reporter at The Wall Street Journal, a business focused international newspaper, and editor-at-large for Conde Nast’s Vogue Business, an online publication focused on the fashion industry. She is a journalist and commentator on the culture industry and contributes articles to various publications including The New Yorker, Robb Report, ELLE, Washington Post Magazine and WSJ Magazine.

She has covered articles on fashion, gambling, and other topics apart from critiquing fashion runways across New York and Paris. She is also the author of the New York Times bestseller ‘Winner Takes All’.

Twitter followers: 30,390

GlobalData influencer score: 43

9. Andrey Golub (@aVg)

Andrey Golub is the general manager and head of artificial intelligence (AI) and research and development (R&D) at ICOL Group, an international group of companies specialising in robotics, automation and logistics. He is also the co-founder and CEO of ELSE Group, a virtual retail, 3D commerce and design automation firm.

Golub is a deeptech and fashiontech entrepreneur with extensive experience in R&D, hybrid AI and data driven design. He previously worked as a contract professor and strategy consultant, specialising in development of innovative high-tech products and services.

Twitter followers: 11,378

GlobalData influencer score: 43

10. Hilary Alexander (@HilaryAlexander)

Hilary Alexander is the former fashion director at the Daily Telegraph, an online newspaper covering the latest news on business, sports, lifestyle and culture. She is a trained news journalist with extensive experience in broadcast media and writing, and regularly contributes to the Daily Telegraph and other publications.

Alexander previously worked as the fashion editor at The China Mail, a tabloid newspaper in Hong Kong. She is a reputed figure in the British fashion communication circuit and has won numerous accolades including the British Fashion Journalist of the Year at the British Fashion Awards in 1998 and 2003.

Twitter followers: 259,843

GlobalData influencer score: 42

Methodology

GlobalData’s influencers identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.