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April 26, 2017

The BodyShop gets serious about digital

Recently put up for sale by parent company L’Oreal, The Body Shop has announced a £10 million investment into digital over the next three years.

By GlobalData Consumer

Recently put up for sale by parent company L’Oreal, The Body Shop has announced a £10 million investment into digital over the next three years.

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by GlobalData
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Having already launched the platform in 11 countries including the UK, USA, Brazil, and Indonesia, the initiative is set to expand to another 20 markets by the end of the year.

The aim of the project is to enhance the retail experience of the platform including new functionalities such as a live appointment booking service for in-store consultations, a personalized skin diagnostic tool, as well act as a hub for The Body Shop’s unique content.

Given that the sale and bidding process for The Body Shop is well and truly underway, with offers being made by private equity firms as well as Brazilian natural personal care brand Natura Cosmeticos according to Bloomberg, it seems interesting that in the eleventh hour L’Oreal is now taking action.

A key benefit of L’Oreal ploughing such significant investment into The Body Shop seeks to reassure bidders that the decision to sell was made due to incompatibility of The Body Shop in L’Oreal’s brand portfolio rather than poor sales or low commercial opportunity – a viable concern for bidders with such a high profile company offloading one of its assets

In turn, by setting the wheels in motion for improving this online and digital offering, L’Oreal has made clear to bidders where the strategic focus of the business should lie and gives The Body Shop a new (and clearly outlined) pathway to follow. This will appeal to the new owners who simply have to follow the plan through rather than initiate it from scratch.

Online platforms are now an essential touchpoint for beauty and personal care brands, evident in that according to GlobalData’s consumer research, 36% of consumer globally say that they buy beauty and grooming products online direct from the brand. Potential for growth is high with a further third saying that they would consider using this channel in future.

Therefore optimizing its digital presence will be a key factor in breathing new life into The Body Shop’s offering and will play an essential role in better embedding the brand among its target audience.

Free Whitepaper
img

Internet’s Next Revolution: Can Web 3.0 Unlock Decentralized and Intelligent Internet?

Big tech companies have created massive ecosystems that offer the internet’s key services, making it impossible for users to break from their “walled garden” and ultimately surrender control of their data. A sharp rise in public awareness about data privacy and the value of their data has stimulated new awareness around web 3.0 networks. Web 3.0 is the third iteration of the internet, designed by token-based economics to wrest the control of user data from big tech companies and provide a user-centric internet. It creates a mesh of peer-to-peer communication and decentralized governance structures to enable individuals and organizations to tackle data privacy and censorship threats. Reasons to read: An increasing number of startups and tech players are shifting gears to create blockchain-powered decentralized ecosystems for different sector-specific applications and services. Against this backdrop, businesses need more awareness of the fast-paced fundamental restructuring of the internet. The report highlights the current state of play and the future potential of web 3.0 networks in driving decentralized and user-controlled internet. This is anticipated to unlock new possibilities for enterprises across sectors such as financial services, gaming, sports, media & entertainment, retail, and technology, among others. Read our report and gather insights on the following topics:
  • Evolution of the internet
  • Active players in the web 3.0 ecosystem
  • Key applications by major sectors
  • Driver and challenges
  • Top startups and Mergers & Acquisitions
  • Regulatory landscape & future scope
by GlobalData
Enter your details here to receive your free Whitepaper.