The rise of the millennial man’s online shopping demands

29 May 2017 (Last Updated May 29th, 2017 18:30)

Driven by their busy lifestyles, today’s modern man is embracing the benefits online shopping has to offer when searching for their grooming products .

The rise of the millennial man’s online shopping demands

Driven by their busy lifestyles, today’s modern man is embracing the benefits online shopping has to offer when searching for their grooming products .

Tapping into this, subscription-based services like Birchbox Man and TOPPBOX have successfully seized this opportunity, by responding to the time-pressed male consumer in the form of monthly subscription delivery boxes. According to GlobalData’s 2017 Q1 global consumer survey, around a quarter of male millenial shoppers (24%) globally say they purchase their grooming products via online subscription services, compared to 16% of their female counterparts. In contrast, more millenial women than men (75% vs. 71%) globally say they buy their beauty/grooming products in a supermarket, possible while doing their regular grocery shopping.

45% of male consumers aged 25-34yrs globally say they enjoy trying new products, according to GlobalData’s Q3 global consumer survey. So receiving a tailored selection of different grooming products everymonth can drive consumption.

Global: “Do you use the following channels to purchase beauty/grooming products?” (%) by age group 25-34

Source: GlobalData’s  2017 Q1 global consumer survey