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August 14, 2018

Personal care electricals offer retailers the greatest potential for growth

Personal care electricals (PCE) will be the fastest growing category in the UK electricals market over the next five years as innovation drives consumers to purchase.

By GlobalData Retail

Personal care electricals (PCE) will be the fastest growing category in the UK electricals market over the next five years as innovation drives consumers to purchase. For retailers, this market offers revenue growth potential while other electricals categories, such as audio-visual, stagnate.

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Walmart: Going Beyond Company Disclosures

Walmart has rounded out its fiscal year with a strong set of numbers that show it has taken supply chain disruption, rising costs, heavy inflation, and various other problems in its stride. There is comfortable growth on both the top and bottom lines, which is extremely respectable given tough prior year comparatives. Walmart hiring is slowing down as compared to hiring in the months of April and March in 2022. Walmart posted close to 40,000 vacancies in March and 30,000 in April, which has gone below 10,000 in June 2022. Walmart Company Filings has most of the mentions related to the ESG and COVID-19 themes in 2021. ESG has more than 300 mentions in the company’s 2021 filings which indicates the rising focus on ESG-related issues. Our report on Walmart: Going Beyond Company Disclosures, demonstrates GlobalData Explorer’s ability to:  
  • Track and monitor a company’s movements through alternative indicators to gain insights into the strategy before it is disclosed by the company
  • Gain insight into a company’s capital deployment strategy, by assessing historical deal volumes and specific transactions executed by the company, in addition to identifying sectors of focus
  • Go beyond basic financial information, to access key industry-relevant indicators for a company and how these have progressed over time
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by GlobalData
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The PCE market is forecast to grow by 17% over the next five years compared to an increase of 8% in the overall electricals market. Growth in PCE will be driven by the fast-expanding category beauty tools that comprise products such as electrical facial cleansers, acne Intense Pulsed Light (IPL) devices and electrical body contouring devices. Beauty tools are also closely tied to the health and beauty market, which is set for double-digit growth over the next five years. This market is increasingly supported by YouTube stars and beauty bloggers, with these individuals now instrumental in promoting newness in the market, and incorporating more PCE into their posts.

The majority of PCE purchases are replacement driven (68.8%). And with replacement cycles as long as three plus years, newness in the beauty tools market encourages consumers to purchase more often. Innovation is also a key driver of first-time purchases in this category; for example, 58.1% of beauty tools purchased in the past year were a first-time purchase, according to GlobalData’s 2018 survey of 2,000 consumers. Of the PCE subcategories, hairdryers have the lowest level of first-time purchases at 19.7%. While there has been some innovation, namely with the Dyson Supersonic in 2016, little has changed in this market to entice shoppers to purchase outside of their replacement cycles.

Historically, only premium brands have offered beauty tools along with premium price tags, but prices are beginning to fall as midmarket brands such as BaByliss, Olay and Braun invest in beauty tools as well. This is opening the market up to a broader audience.

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Walmart: Going Beyond Company Disclosures

Walmart has rounded out its fiscal year with a strong set of numbers that show it has taken supply chain disruption, rising costs, heavy inflation, and various other problems in its stride. There is comfortable growth on both the top and bottom lines, which is extremely respectable given tough prior year comparatives. Walmart hiring is slowing down as compared to hiring in the months of April and March in 2022. Walmart posted close to 40,000 vacancies in March and 30,000 in April, which has gone below 10,000 in June 2022. Walmart Company Filings has most of the mentions related to the ESG and COVID-19 themes in 2021. ESG has more than 300 mentions in the company’s 2021 filings which indicates the rising focus on ESG-related issues. Our report on Walmart: Going Beyond Company Disclosures, demonstrates GlobalData Explorer’s ability to:  
  • Track and monitor a company’s movements through alternative indicators to gain insights into the strategy before it is disclosed by the company
  • Gain insight into a company’s capital deployment strategy, by assessing historical deal volumes and specific transactions executed by the company, in addition to identifying sectors of focus
  • Go beyond basic financial information, to access key industry-relevant indicators for a company and how these have progressed over time
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.