When physical stores close down, almost a third of their customers switch their spend to the internet.

With stores across the country shutting down as part of CVAs, administrations and portfolio culling, the hope for the high street is that trade is retained and distributed to other physical stores. However, a consumer survey by GlobalData shows that store closures are driving spend online at a rapid rate.

Looking at the data by age, it shows that younger age groups are much more likely to desert physical retail for e-commerce when stores they shop at close compared to shoppers over the age of 45.

Retail chains that are reducing store portfolios

Of the major chains that still operate but have closed stores, those shoppers that used to frequent now-closed stores are more likely to continue to make that spend in a physical store than switch to online, but will prefer a close-by competitor than make the effort to travel to another branch of that store.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Marks & Spencer

Marks & Spencer, which is shutting 100 stores, has succeeded better than others in getting customers to shop in the next closest store. But its customers are much more resistant to moving spend online, which is perhaps a reflection of their older age profile.