Survey suggests retailers should cash-in on male demand for cleaning products

GlobalData Consumer 1 August 2019 (Last Updated August 1st, 2019 19:29)

According to GlobalData’s 2018 Q3 global consumer survey, 52% of female consumers say that they clean their home with household cleaning products at least three times or more, while 42% of male consumers respond the same.

Survey suggests retailers should cash-in on male demand for cleaning products

The old cliché that women do more household chores than men is true. According to GlobalData’s 2018 Q3 global consumer survey, 52% of female consumers say that they clean their home with household cleaning products at least three times or more, while 42% of male consumers respond the same.  However, beyond the face value of that data, there is an interesting dynamic identified by observing the difference between age groups.

When viewing the same survey data not only by gender, but also by age group, GlobalData’s findings show that the gender gap can be much smaller. It is only three percentage points among age group 25-34 males and females; this compares to the rest of older age groups. In the household cleaning product prospect, this consumer trend may indicate that cleaning products targeting young men have potential.