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June 5, 2018updated 20 Jul 2022 8:13am

UK consumers continue to prioritise leisure spending over retail

Many retailers are struggling on the high street but it’s not just down to shopper belt-tightening and the shift to online: consumers are continuing to prioritise leisure over retail spending.

By GlobalData Retail

Many retailers are struggling on the high street but it’s not just down to shopper belt-tightening and the shift to online: consumers are continuing to prioritise leisure over retail spending.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
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GlobalData Retail’s monthly consumer sentiment report shows that more shoppers predict they will increase spend on leisure over the next six months compared to retail. Retail spending sentiment  remained relatively buoyant over the months leading up to Christmas 2017, however with consumers splashing out on Christmas gifts at the end of last year, January 2018 witnessed a significant drop in the number of respondents asserting they would spend more on retail over the coming six months. Extensive promotions in the run up to Christmas, with Black Friday in November and unprecedented discounting in December, has resulted in many consumers bringing forward spending.

The proportion of shoppers stating they will spend more on leisure has remained relatively constant, even after consumers spent more over the festive period. Shoppers are more willing to spend on a meal out or on an activity such as going to the cinema regardless of the time of year, with these activities more appealing due to the social aspect and changes in consumer attitudes meaning people are prioritising going out over owning items.

The proportion of younger consumers planning to spend more on leisure over the next six months has been a driving factor in the increase in the national average.  While the national average proportion has risen 1.6ppts between November 2017 and April 2018 for those aged 18-44, the increase is +2.2ppts.

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Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.