Retail Insight Network lists five of the most popular tweets by COVID-19 retail influencers in Q4 2020 based on data from GlobalData’s Influencer Platform. The top tweets were chosen from influencers as tracked by GlobalData’s Influencer Platform, which is based on a scientific process that works on pre-defined parameters. Influencers are selected after a deep analysis of the influencer’s relevance, network strength, engagement, and leading discussions on new and emerging trends.

Top tweets by COVID-19 Retail Influencers in Q4 2020

1. Jack Posobiec’s tweet on CVS and Walgreens administering Covid-19 vaccine

Jack Posobiec, a veteran naval intel officer, shared an article about US federal government signing an agreement with two pharmacy store chains, CVS and Walgreens, for administering Covid-19 vaccine to geriatrics and workers at old-age homes and long-term care facilities.

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The two pharmacy chains will supervise the dispensation of Covid-19 vaccine to these facilities, once it is available in the market. They will co-ordinate with each facility on the dates for administration of the vaccine.

Username: Jack Posobiec

Twitter handle: @JackPosobiec

Retweets: 325

Likes: 991

2. Matthew Perrone’s tweet on prescription-free Covid-19 home test

Matthew Perrone, health reporter at The Associated Press, shared an article about the US Food and Drug Administration (FDA) approving the first over-the-counter home test for coronavirus developed by Ellume, an Australia-based digital diagnostic products manufacturer.

The  rapid Covid-19 test does not require a prescription and is expected to be available at pharmacies and drugstores. It enables people to get themselves tested within the comfort of their home and get the results within 20 minutes. The test connects to a smartphone application that provides the results and helps users interpret them.

Username: Matthew Perrone

Twitter handle: @AP_FDAwriter

Retweets: 215

Likes: 575

3. Soumya’s tweet on Covid-19 outbreak at Los Angeles County malls

Soumya, a health reporter for Los Angeles Times, shared an article about Covid-19 cases surging at shopping malls in L.A. County, as they were crowded with customers during the Christmas holiday season.

Shopping malls and retail businesses fall under the non-essential services category and their occupancy must be limited to 20%, as per the county’s pandemic rules. Despite the implementation of these rules, stores selling non-essentials such as malls remained open during the holiday season.

Majority of the outbreaks reported at shopping malls were during the end of November and in December. More than 500 businesses reported flare-ups in December alone compared to 204 in the previous month.

Username: Soumya

Twitter handle: @skarlamangla

Retweets: 120

Likes: 193

4. Holger Zschaepitz’s tweet on German retail sales soaring during pandemic

Holger Zschaepitz, senior editor at Financial Desk for Welt, a German newspaper, tweeted on retail sales in Germany hitting record levels in August 2020. Zschaepitz shared a graph, comparing retail sales in the country over a period of eight years from 2013 to 2020.

The turnover from retail sales in August surpassed the numbers recorded in February 2020, before the onset of Covid-19 pandemic by 5.8%, according to the graph.

Username: Holger Zschaepitz

Twitter handle: @Schuldensuehner

Retweets: 34

Likes: 94

5. Mayor of London’s tweet on assuring Covid-19 safety at the city’s retail stores

Mayor of London, the official account of Mayor Sadiq Khan, tweeted a video where he is assuring citizens that the retail businesses in the city are taking all measures to prevent the spread of Covid-19 at their stores. Khan is seen interacting with people and store owners discussing how they are bouncing back from the pandemic.

Retail store owners are restricting the number of people at their shops, setting up hand sanitisers at various points and promoting the wearing of masks. The capital city of UK is bracing to recover the ground it lost during the first eight to nine months of coronavirus pandemic induced lockdowns.

Khan also urged Londoners to shop safely and shop locally, promising them that the Covid-19 vaccine distribution to local residents is in the offing.

Username: Mayor of London

Twitter handle: @MayorofLondon

Retweets: 22

Likes: 78