The global retail industry experienced a 41% drop in social media posts on metaverse in Q1 2023 compared with the previous quarter, with the highest share accounted for Alibaba Group, according to GlobalData’s analysis of social media posts. GlobalData’s Metaverse in Retail and Apparel – Thematic Intelligence report helps further understand the impact of metaverse on the apparel industry, the key trends and the leading retail companies in metaverse. Buy the report here.

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Notably, ecommerce was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and artificial intelligence, according to GlobalData.

Of the 50 leading companies in the retail industry, Home Depot had the most mentions of metaverse in Q1 2023. GlobalData identified 746 metaverse-related posts in the industry's social media activity - 0.68% of all posts - and a decrease of 41% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Metaverse in Retail and Apparel - Thematic Intelligence buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.