Coupang had 176 patents in digitalization during Q1 2024. Coupang Inc’s patents filed in Q1 2024 focus on enhancing livestream engagement, generating livestream carousel widgets, optimizing latency metrics for user experiments, and automatically generating highlight videos. These computer-implemented systems and methods involve retrieving data, organizing candidate livestreams, calculating values and ranks, and generating widgets or videos for display on user interfaces. The patents aim to improve user interaction, personalize content, and enhance overall user experience on the platform. GlobalData’s report on Coupang gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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Coupang grant share with digitalization as a theme is 36% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Computerized systems and methods for automatic generation of livestream engagement enhancing features (Patent ID: US20240107121A1)
The patent filed by Coupang Inc. describes computer-implemented systems and methods for enhancing livestream engagement. The system retrieves sets of texts related to products featured in a livestream, generates keywords from review data, displays texts as selectable bubbles on user interfaces, receives user interaction data, and transmits texts to a second user device for display based on text type. The method involves counting keyword prevalence, selecting keywords, organizing them, and displaying texts based on user interactions and text types, with a focus on enhancing engagement during livestreams.
Additionally, the system includes features such as filtering customized texts, determining categories associated with a livestream, and displaying texts as selectable user interface elements with a maximum of 20 characters. The method also involves retrieving, storing, and transmitting various sets of texts, including greetings or reactions, based on user interactions and predefined conditions. Overall, the patent outlines a comprehensive approach to improving livestream engagement through text display, user interaction data analysis, and targeted text transmission to enhance user experience and interaction during livestreams.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
