NIKE had two patents in artificial intelligence during Q1 2024. NIKE Inc filed patents for systems and methods that predict items within content and use advanced image classification techniques to identify consumer products in real-world settings. These techniques allow for product recognition using images captured under various conditions and environments. GlobalData’s report on NIKE gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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NIKE had no grants in artificial intelligence as a theme in Q1 2024.
Recent Patents
Application: Image recognition system (Patent ID: US20240029426A1)
The patent filed by NIKE Inc. describes systems and methods for predicting items within content and using fine-grained image classification techniques to identify consumer products in real-world scenarios. The technology allows for the recognition of products using images captured under various conditions such as angles, lighting, and camera settings. The system involves a first computing device that obtains image data via a web-based application, sends the data to a second computing device, and receives an indication of an object. The second computing device then extracts image frames, modifies them to extract background information, and uses object identification information to identify the object, sending the indication back to the first computing device.
The system also includes features such as resizing images associated with the data, displaying cues for obtaining image data, determining probabilities of objects corresponding to products, associating product information with images, and visually emphasizing components of objects. Additionally, the technology allows for determining confidence levels associated with identified products, inventory data, and extracting background information by determining pixel boundaries or cropping image frames. Overall, the system enables accurate identification of consumer products in real-world scenarios using advanced image classification techniques and web-based applications for seamless interaction between computing devices.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
