NIKE had 39 patents in digitalization during Q4 2023. NIKE Inc’s patents in Q4 2023 focus on athletic performance monitoring and tracking, personalized online product fitting, cryptographic digital assets for retail products, and a multi-channel communication platform for customer service. These innovations aim to enhance the user experience, improve product customization, and streamline communication processes. GlobalData’s report on NIKE gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
Smarter leaders trust GlobalData
NIKE grant share with digitalization as a theme is 35% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Monitoring fitness using a mobile device (Patent ID: US20230410559A1)
The patent filed by NIKE Inc. describes a system for monitoring and tracking athletic performance, allowing users to share workout information on social networking sites. The system includes features such as tagging workouts with various parameters like mood, weather, and terrain, as well as sharing map information, images, and interactive maps of workout routes. Users can also generate social network messages based on the location of their athletic activity.
The apparatus described in the patent includes a processor and computer-readable instructions that enable users to select sharing options for recorded athletic activities, tag metrics with identifiers of other users, include message prompts for communication, and deactivate sharing if needed. The workout information shared can include map information identifying the route used for the athletic activity, with options to share links to map sites or route information downloadable to other users' devices. The system also allows for modifications to social network messages based on user edits and sharing workout information on activity feeds or timelines for other users to view.
To know more about GlobalData’s detailed insights on NIKE, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
