Seven & i has been granted a patent for an apparatus that uses sensors and cameras in physical stores to create a virtual shopping experience. The processor displays virtual items based on physical selections and captures rack videos to enhance the shopping session. GlobalData’s report on Seven & i gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Seven & i, was a key innovation area identified from patents. Seven & i's grant share as of April 2024 was 49%. Grant share is based on the ratio of number of grants to total number of patents.
Virtual shopping cart system for physical store shopping sessions
A recently granted patent (Publication Number: US11995684B2) describes an innovative apparatus that aims to enhance the shopping experience by bridging the gap between physical and virtual stores. The apparatus includes a display and a hardware processor that can emulate a physical store layout on the screen. By analyzing sensor inputs, the processor can determine when a person selects a physical item in the store. In response, the apparatus displays a virtual representation of the selected item on the screen, along with video footage of the person interacting with the physical rack where the item is located. The selected virtual items are then stored in a virtual shopping cart, creating a seamless integration of physical and virtual shopping experiences.
Furthermore, the apparatus can adapt to multiple selections during a shopping session, displaying graphical representations of additional items selected by the person. If the algorithm determines that a person did not select a particular item, the apparatus removes the virtual representation from the display. The processor can also attach metadata to sensor inputs to improve the algorithm's accuracy over time. Overall, this patent showcases a sophisticated system that leverages technology to enhance the traditional shopping experience by seamlessly integrating physical and virtual elements, ultimately providing a more interactive and personalized shopping journey for consumers.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
