Ulta Beauty has patented a computer-implemented method for virtually applying makeup to a digital image of a face. The technique involves selecting virtual makeup products with layered visual filters to simulate the application of real-world makeup products, creating a composite image for a realistic effect. GlobalData’s report on Ulta Beauty gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Ulta Beauty, was a key innovation area identified from patents. Ulta Beauty's grant share as of February 2024 was 50%. Grant share is based on the ratio of number of grants to total number of patents.
Virtual makeup application system
A recently granted patent (Publication Number: US11854072B2) discloses a computer-implemented method for virtually applying makeup to a face depicted in a digital image to simulate the physical application of real-world makeup products. The method involves acquiring the digital image of the face, selecting a virtual makeup product with specific filters, applying these filters in layers to generate a makeup image with the desired visual effect, and displaying a composite makeup image overlaid onto the digital image to simulate the application of the makeup product. The virtual makeup products can include foundation, concealer, powder, blush, lipstick, eyeshadow, eyeliner, or mascara, with various image processing filters used to achieve the desired effects.
Furthermore, the patent details the process of continually updating the composite makeup image to track the motion of the face in a digital video, providing options for adjusting the before and after images, and applying various filters such as sharpen, feather, light focus, glitter, color dots, blur, and texture image filters. The method also involves generating masks to define the region of interest for applying the virtual makeup product, layering the visual effects within the mask, and overlaying the makeup image onto the digital image. Additionally, the patent covers the implementation of the method on a computer system, a non-transitory computer-readable medium, and a touch screen display of a computing device, allowing users to interactively select and apply virtual makeup products through touch gestures and pressure detection for adjusting the visual effects accordingly.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
