Williams Sonoma. has been granted a patent for a content generation platform that utilizes machine learning to create interactive images from captured scenes. The technology allows users to modify interactive features of the images, which can resemble high-quality, three-dimensional renderings. GlobalData’s report on Williams Sonoma gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Williams Sonoma, was a key innovation area identified from patents. Williams Sonoma's grant share as of July 2024 was 84%. Grant share is based on the ratio of number of grants to total number of patents.

Interactive image generation platform with user-modifiable features

Source: United States Patent and Trademark Office (USPTO). Credit: Williams Sonoma Inc

The patent US12056812B2 describes a computer program product designed to enhance the imaging process within a studio environment. The core functionality includes guiding the placement of objects, adjusting various components of the studio, and activating sets of equipment to capture images of a scene. The resulting images are utilized to create a flexible and interactive output image that features modifiable elements based on user preferences. This output image is characterized as a two-dimensional representation with partial three-dimensional capabilities, achieving a quality comparable to that produced by physically based rendering techniques.

The claims further detail specific functionalities, such as the use of object placement templates, automatic adjustments of lighting, cameras, and turntables, and the selective activation of lighting panels and cameras. The system is capable of capturing images under varying conditions, including different lighting and camera poses. Additionally, it can operate as a controller for the imaging studio, with the potential for remote operation. The captured images can be processed using artificial intelligence and machine learning techniques, allowing for advanced image generation tailored to specific scene types. The system also supports user interface options for configurable settings and can upload images for cloud-based processing.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.