Williams Sonoma has been granted a patent for techniques that deliver virtualized content by mapping elements in source content to database objects, modifying them to generate a virtualized version with enhanced quality. The virtualized version can include personalized or customized features based on user profiling for an improved viewing experience. GlobalData’s report on Williams Sonoma gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Williams Sonoma, was a key innovation area identified from patents. Williams Sonoma's grant share as of April 2024 was 82%. Grant share is based on the ratio of number of grants to total number of patents.
Virtualized content delivery method with personalized enhancements
A recently granted patent (Publication Number: US11995775B2) outlines a method for virtualizing source content by mapping elements to database objects, modifying these objects to create a personalized or customized augmented version of the content, and storing a specification of this virtualized version. The virtualized content, which may include additional information not present in the original source, is rendered at an output device at a quality surpassing that of the source content. This enhanced viewing experience is achieved through profiling the user of the output device and tailoring the content accordingly.
The patent also describes a system and a computer program product embodying the method, where the virtualized content can contain more information than the source, be rendered in different formats, resolutions, and even in 2D or 3D. By modifying database objects, such as augmenting, customizing, or substituting them, the virtualized content can be re-imagined with alternative visual qualities, corrected for performance errors, or adjusted for different camera perspectives. The system aims to provide a superior viewing experience by delivering personalized and customized content that exceeds the quality of the original source, catering to various output devices and user preferences.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
