Total consumer industry venture financing deals worth $340.2m were announced in North America in May 2021, led by $170m venture financing of Good Meat , according to GlobalData’s deals database.

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The value marked a decrease of 55% over the previous month of $755.29m and a drop of 28.9% when compared with the last 12-month average of $478.55m.

North America held a 35.36% share of the global consumer industry venture financing deal value that totalled $962.24m in May 2021. With a 35.26% share and deals worth $339.27m, the US was the top country in North America’s venture financing deal value across consumer industry.

In terms of venture financing deal activity, North America recorded 36 deals during May 2021, marking a decrease of 47.83% over the previous month and a drop of 32.08% over the 12-month average. The US recorded 34 deals during the month.

North America consumer industry venture financing deals in May 2021: Top deals

The top five consumer industry venture financing deals accounted for 75.6% of the overall value during May 2021.

The combined value of the top five consumer venture financing deals stood at $257.2m, against the overall value of $340.2m recorded for the month.

The top five consumer industry venture financing deals of May 2021 tracked by GlobalData were:

1) Graphene Ventures , K3 Ventures and UBS O’Connor’s $170m venture financing of Good Meat

2) The $50m venture financing of Athletic Brewing Co by Alliance Consumer Growth and TRB Advisors

3) Kelly Campbell, Live Nation Entertainment , Machine Gun Kelly , Michael Dubin, Steve Aoki, Tony Hawk and Wiz Khalifa’s $15m venture financing of Supplying Demand

4) The $13m venture financing of SRowdy Energy by CircleUp Growth Fund , Marcus Lemonis and The Kraft Group

5) Adam Zeplain, Defy Partners Management , Emerald Health Therapeutics , Global Founders Capital -US , Greycroft Partners , H Venture Management , Lerer Hippeau Ventures , One Gun Ranch and Purple Arch Ventures ’ venture financing of PBC and The Uplifters’ Prima for $9.2m.