Europe’s consumer industry saw a rise of 13% in overall deal activity during Q4 2018, when compared to the last four-quarter average, according to GlobalData’s deals database.

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A total of 340 deals worth $19.96bn were announced for the region during Q4 2018, against the four-quarter average of 301 deals.

Of all the deal types, M&A saw most activity in Q4 2018 with 226, representing a 66.5% share for the region.

In second place was private equity with 60 deals, followed by venture financing deals with 54 transactions, respectively capturing a 17.7% and 15.9% share of the overall deal activity for the quarter.

In terms of value of deals, M&A was the leading category in Europe’s consumer industry with $17.66bn, while private equity and venture financing deals totalled $1.9bn and $398.51m, respectively.

Europe consumer industry deals in Q4 2018: Top deals

The top five consumer deals accounted for 70.3% of the overall value during Q4 2018.

The combined value of the top five consumer deals stood at $14.03bn, against the overall value of $19.96bn recorded for the quarter. The top announced consumer deal tracked by GlobalData in Q4 2018 was Mascot Bidco’s $5.75bn acquisition of Amer Sports.

In second place was the $5.36bn asset transaction with GlaxoSmithKline by Unilever and in third place was Elliott Management’s $1.14bn private equity deal with Pernod Ricard.

The $1.06bn asset transaction with Delivery Hero by Takeaway.com and The Restaurant Group’s acquisition of Mabel Topco for $716.5m held fourth and fifth positions, respectively.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.